Process and Performance Management with Consultant Report cards
The turning point for marketing investments made for lead generation is the telephone conversations conducted by sales and service consultants with leads (potential customers).
Industry research data shows that dealership teams that can conduct these conversation processes with high quality and speed can increase the lead-to-sale conversion rates by up to 5 times.
Dealerscore is a unique solution to enhance the quality of communication between automotive consultants and leads!
The conversations between dealership teams and leads are listened to and evaluated by the Dealerscore team, consisting of experienced automotive experts, based on objective criteria.
As a result of these evaluations, outputs related to the communication quality of dealership teams are generated.
These outputs are reported to managers in the form of dealership and consultant scorecards. Managers have access to real and objective data regarding their teams' communication performance.
Dealership and consultant scorecard contents are created from the outputs of call performance and call evaluations.
Call performance includes data such as, "How quickly were leads contacted?" "How many times were they called?" "What percentage of leads were contacted within 1 hour?" and so on.
Call evaluations are based on answers to objective evaluation criteria such as, "Were questions asked to understand customer needs?" "Was the customer invited to make an appointment?" and so on.
Based on the findings resulting from evaluations and consultant score cards, consultants with weak communication performance are detected.
Consultants with poor communication score cards can benefit from performance-improving mentoring sessions through the Dealeracademy mentorship program, upon their managers' request.
The content of Dealeracademy mentorship sessions is tailored to each consultant based on their individual findings and conducted through one-on-one web meetings.
Click Here to Download Whitepaper
The conversations between dealership teams and leads are listened to and evaluated by the Dealerscore team, consisting of experienced automotive experts, based on objective criteria.
As a result of these evaluations, outputs related to the communication quality of dealership teams are generated.
These outputs are reported to managers in the form of dealership and consultant scorecards. Managers have access to real and objective data regarding their teams' communication performance.
Dealership and consultant scorecard contents are created from the outputs of call performance and call evaluations.
Call performance includes data such as, "How quickly were leads contacted?" "How many times were they called?" "What percentage of leads were contacted within 1 hour?" and so on.
Call evaluations are based on answers to objective evaluation criteria such as, "Were questions asked to understand customer needs?" "Was the customer invited to make an appointment?" and so on.
Based on the findings resulting from evaluations and consultant score cards, consultants with weak communication performance are detected.
The content of Dealeracademy mentorship sessions is tailored to each consultant based on their individual findings and conducted through one-on-one web meetings.
Click Here to Download Whitepaper